This press release can be read online or downloaded here
as an Adobe PDF file.
24 January 2004
Spreading the Word
Keg Watch Limited continues to meet its aim of providing members
with a cost effective and efficient container recovery and repatriation
scheme in an ever-changing industry.
To further improve its effectiveness Keg Watch is now spreading
the word in the public domain. During 2003 Keg Watch undertook a
major awareness initiative on the rail network. Large posters were
placed at key railway stations across the United Kingdom alerting
the travelling general public to the problem of keg theft and misappropriation.
To take this awareness initiative one stage further Keg Watch has
entered into a sponsorship agreement with Widnes Vikings
Rugby League Club who play in the Carlsberg Tetley
Super League. This is aimed at the sporting general public
and with the Super Leagues exposure on Sky TV and the general interest
in rugby as a sport since the great success of the England Rugby
Union team it should have a major impact.
The need to recover and repatriate ‘at risk’ containers
is as great as ever. No Keg Watch member, large or small wants to
purchase new containers unnecessarily.
High importance has always been attached to liaison with police
forces and other Government agencies where criminal activity is
suspected in respect of containers or brewers ancillary property
and this contact will continue. In addition, Government and Environmental
Agencies are continuing to monitor the brewing industry with regards
to Packaging Regulations and other issues relating to the control
and recovery of containers and the impact of abandoned containers
on the environment. As well as the recovery of containers, our agents
have also been instructed to recover ‘Chep’ and ‘Euro’
pallets, locator boards and cases, wherever they are deemed to be
‘at risk’ of loss to the owner.
As other initiatives are developed updates will appear on our web
site so please visit this regularly and watch out for those ‘at
risk’ containers and let us know if you see any.
Keg Watch Limited operates Keg Line which is a confidential 24
hour freephone number 0808 100 1945 and
a web site
www.kegwatch.co.uk for use by any person having
knowledge or information regarding containers which are, in their
opinion, 'at risk' or ultimately likely to be subject to theft/misappropriation.
Further information can be found by contacting Keg Watch Limited
either by telephoning 0808 100 1945 or by
visiting the web site www.kegwatch.co.uk.